Use of Competitors’ Trade Marks and Comparative Advertising in the United Kingdom and Europe
Posted on July 5th, 2009 by admin
Advertising
Introduction
Comparative advertising takes place when one trader’s business is compared to another trader’s business with reference to their trade mark or trade name. The advertisement usually presents comparisons of price and particular qualities of goods, intended to inform consumers that the second trader’s goods or services are somehow superior. The comparisons [...]
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